Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to a Billion Dollar Company and Revolutionized an Industry, Marc Benioff.
Different: Escaping the Competitive Herd, YoungMe Moon.
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls that Can Sink a Startup, Noam Wasserman.
Founders at Work, Jessica Livingston.
Four Steps to the Epiphany, Steve Blank.
The Hard Thing about Hard Things: Building a Business when there are No Easy Answers, Ben Horowitz.
The Lean Startup, Eric Ries.
Startup Boards: Getting the Most Out of Your Board of Directors, Brad Feld and Mahendra Ramsinghani.
The Startup Genome Report Extra: Premature Scaling.