Behind the Cloud: The Untold Story of How Went from Idea to a Billion Dollar Company and Revolutionized an Industry, Marc Benioff.  

Different: Escaping the Competitive Herd, YoungMe Moon. 

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls that Can Sink a Startup, Noam Wasserman.

Founders at Work, Jessica Livingston. 

Four Steps to the Epiphany, Steve Blank.  

The Hard Thing about Hard Things: Building a Business when there are No Easy Answers, Ben Horowitz. 

The Lean Startup, Eric Ries. 

Startup Boards: Getting the Most Out of Your Board of Directors, Brad Feld and Mahendra Ramsinghani. 

The Startup Genome Report Extra: Premature Scaling.